Raincoast Books, the Canadian co-publisher of the Harry Potter (in partnership with Bloomsbury), has worked a little of its own magic for biodiversity and the world's forests by printing the Canadian edition of Harry Potter and the Order of the Phoenix on ancient forest friendly paper.
Harry Potter and The Order of the Phoenix: The Canadian edition is working magic to save ancient forests.
The approximately one million copies of the Canadian edition are
the only ones in the world to be printed on 100 percent
post-consumer recycled paper.
The initiative won praise from the author, J.K. Rowling, and a
special message for Canadian readers:
"The forest at Hogwarts is home to
magical creatures like unicorns and centaurs. Because the Canadian
editions are printed on Ancient-Forest Friendly paper, the Harry
Potter books are helping to save magnificent forests in the Muggle
world, forests that are home of magical animals such as Orangutans,
Wolves and Bears. It's a good idea to respect ancient trees,
especially if they have a temper like the Whomping Willow."
The ancient forest friendly paper is 100 percent post-consumer
recycled and processed chlorine-free. Raincoast spokesperson, Tessa
"We're hoping the high profile of the Harry Potter books will
raise awareness and help to get other publishers on board. That
would help drive the paper cost down and make it more
Before the project began, no mills were sourcing recycled book
paper in Canada. To print these books, Raincoast used Badger Paper
Mills in Wisconsin. Raincoast is now also working with a Quebec
mill, Cascades Inc., to print some of its autumn runs. Raincoast is
now printing approximately 80 percent of its uncoated titles on
ancient forest friendly papers and most of its office papers are
also free of ancient forest fibre.
By printing Harry Potter and the Order of the Phoenix on 100
percent post-consumer, processed chlorine-free paper, Raincoast
Books is making significant ecological savings. This includes:
For more information on the Ancient Forest Friendly Harry Potter
or Who's Good Between the Covers in Canadian Literature visit www.marketsinitiative.org