The King is Naked

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Silent Witnesses to the Toxic Truth

Video | December 20, 2012 at 11:00

The Qiantang River in coastal Zhejiang Province is an area where more than one third of China's dyeing and printing takes place in an attempt to quench the insatiable global thirst for fast-fashion. Toxic water pollution is not a new story in...

Levi's shapes up to become a Detox leader

Feature story | December 13, 2012 at 13:10

Levi Strauss & Co. today committed to go toxic-free. Why? Because you and hundreds of thousands of other people demanded that Levi’s “Go Forth and Detox”.

Detox At Levi's Headquarters

Image | December 13, 2012 at 0:07

Activists in the USA create a 'river' out of non-toxic foam and protest with placards outside the Levi's headquarters in San Francisco. To demand Levi's commit to a toxic free future.

Gael Garcia Bernal: Detox our Water!

Video | December 12, 2012 at 9:36

Gael Garcia Bernal, Mexican filmstar and director, invites you to join our Detox campaign.

Sharing the true facts about your jeans

Blog entry by JulietteH | December 11, 2012 1 comment

The past few weeks have been slightly guilt inducing at Greenpeace for those of us who consider ourselves fashionistas. And since we launched our report " Toxic Threads " I’ve found it a little harder to slip into my jeans. It used to...

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