The King is Naked

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Dirty Laundry Reloaded into your washing-machine

Feature story | March 20, 2012 at 16:10

Global fashion brands are turning us into unwitting polluters. This is what we discovered in our latest research conducted on clothing and sportswear produced by big companies such as Abercrombie & Fitch, Ralph Lauren and G-Star.

Detox: A song about PeoplePower and Winning!

Video | March 15, 2012 at 10:13

The story of the Detox campaign is the story of people around the world acting together, challenging corporate madness, and Winning! Inspired by the Gregory Brothers' fantastic "Auto-tune the news" youtube videos, we thought we'd make this...

Newsflash: #PeoplePower is challenging corporate madness, and winning!

Blog entry by Tommy Crawford | March 15, 2012 8 comments

“Consumers by definition, include us all. They are the largest economic group, affecting and affected by almost every public and private economic decision. Yet they are the only important group... whose views are often not heard.” ...

The Step-by-Step Detox Plan

Blog entry by Martin Hojsik | February 8, 2012 3 comments

2011 saw six of the world’s biggest clothing brands commit to the elimination of hazardous chemicals and begin to Detox - all thanks to the power of the people. Pressure is now mounting on those who have yet to commit; they must stop...

Detox Campaign: Cleaning up the water in the Philippines

Blog entry by Beau Baconguis, Toxic Campaigner, Southeast Asia | January 11, 2012 15 comments

In one of my annual visits to the dentist, he told me about the time that he was taken ill from an unexplainable disease. After many tests, he had to be flown to Manila from Mindanao to be properly treated at the toxicology unit of a...

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