Adidas

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Fashion without pollution. So hot right now.

Blog entry by Laura Kenyon | 26 November, 2012 4 comments

Were you thinking about Zara fashions for this season? Maybe these images will make you think twice. There's a good reason even the 'mannequins' are walking out of Zara's stores in protest. Zara has a toxic little secret ... and it's...

Zara are you listening?

Blog entry by Eoin Dubsky | 23 November, 2012 2 comments

Did you know that Zara store managers report back to their headquarters every day about what's happening in their shop? Business journalists say it helps the fast-fashion retail chain react to trends, and identify opportunities with...

Zara: Fast fashion, slow to Detox

Blog entry by Tommy Crawford | 22 November, 2012 4 comments

Our campaign calling upon Zara to “Detox” began just over 48 hours ago. Already over 200,000 concerned customers, activists and fashionistas have signed up, calling on the world’s largest fashion retailer to create fashion without...

The toxic tale behind your clothing

Blog entry by Yifang Li | 20 November, 2012 20 comments

What are you wearing today? Touch it. Go on. What does it feel like? Yes, you're touching a piece of clothing. You're touching a type of fabric. You're touching a fashion choice. And yet, there's more to it: You're also touching a...

A campaign that touches us all

Blog entry by Q'orianka Kilcher | 8 November, 2012 1 comment

You're going out. First thing you do is decide what to wear, right? You decide on your look, you check in the mirror, (maybe change and check in the mirror and again a few times...) and then you're ready. We do the same when we're...

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