Detox: How People Power is Cleaning Up Fashion

Around the world a growing movement of people are using their creativity, design skills and purchasing power to demand fashion without pollution. For more information or to find out how you can join the campaign visit: www.greenpeace.org/detox

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Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Zara: Fast fashion, slow to Detox

Blog entry by Tommy Crawford | 22 November, 2012 4 comments

Our campaign calling upon Zara to “Detox” began just over 48 hours ago. Already over 200,000 concerned customers, activists and fashionistas have signed up, calling on the world’s largest fashion retailer to create fashion without...

The toxic tale behind your clothing

Blog entry by Yifang Li | 20 November, 2012 20 comments

What are you wearing today? Touch it. Go on. What does it feel like? Yes, you're touching a piece of clothing. You're touching a type of fabric. You're touching a fashion choice. And yet, there's more to it: You're also touching a...

A campaign that touches us all

Blog entry by Q'orianka Kilcher | 8 November, 2012 1 comment

You're going out. First thing you do is decide what to wear, right? You decide on your look, you check in the mirror, (maybe change and check in the mirror and again a few times...) and then you're ready. We do the same when we're...

The cost to our water for some protection from the rain

Blog entry by Kirsten Brodde | 29 October, 2012 6 comments

Outdoor clothing brands often like to present a very flattering image of themselves as environmentally friendly, with many of their advertisements littered with references to nature and the great outdoors. Yet this industry is still a...

Full marks for Marks & Spencer

Blog entry by Martin Besieux | 24 October, 2012 4 comments

Encouraging a fashion behemoth to change the way it produces clothing is no small task. But armed with the facts and the collective power of supporters like you, we are able to achieve the sort of success story we are announcing today.

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