Adidas

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

"The obligation to endure gives us the right to know."

Blog entry by Pat C | 2 September, 2011 1 comment

I run. I started a few years ago and I love it. I can do it almost anywhere and in almost any weather and I don't really need much: just a few sportswear items, the ones that are good for me. Luckily I live on the edge of a small...

Detox campaign hat trick: Adidas joins Nike and Puma

Blog entry by Eoin Dubsky | 31 August, 2011 17 comments

Adidas is going toxic-free, the company has just announced! This is great news for our environment, our rivers and the millions of people in China and elsewhere who depend on rivers for drinking water and agriculture. Without the...

Adidas needs to earn its stripes by championing a toxic-free future

Blog entry by Eoin Dubsky | 23 August, 2011 2 comments

Our latest research reveals that there is a good chance that the clothes you are wearing may contain nonylphenol ethoxylates (NPEs), chemicals which can break down in water to form nonylphenol (NP) -- a toxic, persistent and...

Rebranding Adidas to Detox our Water

Blog entry by Eoin Dubsky | 19 August, 2011 7 comments

Within hours of Nike's announcement on 18 August to champion a toxic-free future, Greenpeace activists in cities around the world headed to their nearest Adidas Store with huge "Detox" stickers to rebrand the shop windows and doors.

Nike commits to champion a toxic-free future

Feature story | 17 August, 2011 at 23:14

The world's #1 sportswear brand, Nike, has accepted our Detox challenge: today it has officially committed to eliminating all hazardous chemicals across its entire supply chain, and the entire life-cycle of its products by 2020. This is a major...

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