Adidas

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Keeping the game beautiful

Blog entry by Manfred Santen | 21 May, 2014 3 comments

UPDATE June 2014 -  Great news! adidas has agreed to stop the greenwash and come clean.  Read more... As expectation builds towards the 2014 World Cup, the Detox campaign this week blew the whistle on a toxic scandal that goes...

Talking about a Fashion Revolution

Blog entry by Ieva Vilimaviciute | 7 May, 2014 1 comment

Just a few weeks ago we marked the one-year anniversary of the Rana Plaza disaster, one of the worst industrial accidents in recent history. It was also marked by the first ever Fashion Revolution Day, a global call for a change in...

Turning fashion InsideOut

Blog entry by Robin Perkins | 24 April, 2014 2 comments

On the anniversary of the Rana Plaza disaster, one of the worst industrial accidents in recent history, a global collective of celebrities, designers, fashionistas, academics and NGOs are today joining forces to call for radical...

Why shop when you can swap?

Blog entry by Ieva Vilimaviciute | 23 April, 2014 1 comment

Thinking about freshening up your wardrobe before the summer? Forget shopping – it’s time for a clothes swap! Whether you are a green-dressing fashionista concerned about fashion’s footprint or just simply love shopping, clothes...

8 Reasons to Detox our Water

Blog entry by Robin Perkins | 25 March, 2014 2 comments

Last weekend marked the 21st World Water Day - a moment to celebrate the precious water that pours from our taps, runs in our rivers and sustains all life here on earth. It was also a timely reminder that this scarce and essential...

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