The King is Naked

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Primark joins the 5 Step Detox Programme

Feature story | February 10, 2014 at 11:30

Today, British retail giant Primark became the 20th global clothing company to commit to Detox. In doing so, they have taken up the challenge laid down to the fashion industry by people around the world to eliminate all hazardous chemicals from...

5 Greenpeace Facebook moments to remember

Blog entry by JulietteH | February 4, 2014

The social networking giant, Facebook, turned ten today, but what does that have to do with Greenpeace? Well, whether you’ve signed in or not, Facebook has become a prime mover in digital activism. It's played a role in, and...

How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets

Blog entry by JulietteH | January 28, 2014

You did it! The British luxury brand Burberry today committed to rid their clothes and manufacturing processes of toxic Little Monsters by 2020. This is fantastic news and another people powered victory on the runway to a toxic-free...

Detox Protest in Hamburg

Image | January 27, 2014 at 11:58

Greenpeace volunteers protest in front of an Adidas chain store in Hamburg. They are protesting against the usage of toxic chemicals in textile production. . Greenpeace demands that the sports brand implement their commitment to eliminate all use...

A Monstrous Mess: toxic water pollution in China

Feature story | January 23, 2014 at 13:30

A team from Greenpeace East Asia's Detox campaign recently discovered an unsettling sight off the coast of South Eastern China. Next to the city of Shishi, a centre for children's clothing production, they discovered a huge black plume of...

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