The King is Naked

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Little Monsters: A Detox Fairy Tale

Feature story | January 14, 2014 at 4:00

The latest report by Greenpeace East Asia revealed the presence of hazardous chemicals in clothing items bought from 12 global brands, from fast fashion giants like Primark, to sportswear brands like adidas and luxury labels like Burberry.

Chemistry for any weather

Blog entry by Ieva Vilimaviciute | December 12, 2013

Here in Europe, winter has well and truly arrived and the cold is setting in. This is the one time of the year when even the most hardenned fashionistas put comfort before style - digging out those thick gloves and warm winter jackets...

Is adidas really "All in" for Toxic-Free Fashion?

Blog entry by Pierre Terras | November 14, 2013

Earlier this month, Greenpeace International released the Detox Catwalk  showing which brands were hot, and which brands were not, when it comes to toxic-free fashion. The Catwalk revealed how early Detox pioneers, including Nike and...

Walking the talk to a toxic-free future

Blog entry by Ieva Vilimaviciute | October 31, 2013

Looking back over the past two years it is incredible to see what we have achieved together. As fashion lovers, shoppers, activists, bloggers, designers and models we united behind a common cause: fashion without pollution. Armed...

How people power is shaking up the fashion sector

Blog entry by Ilze Smit | October 24, 2013 2 comments

Over the past two years the fashion industry has been undergoing a quiet revolution.  I'm not talking about the accelerating pace at which the latest styles fly from the runways to the rails, nor the growth of e-commerce and social...

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