Adidas

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

A Little Story about the Monsters in your Closet

Blog entry by Nadia Haiama | 14 January, 2014

Today we told the world a story, a story about the Little Monsters in children's clothes and shoes. As the mother of a young daughter this is one story I had to read and one that revealed a shocking truth about the clothes we buy for...

Little Monsters: A Detox Fairy Tale

Feature story | 14 January, 2014 at 4:00

The latest report by Greenpeace East Asia revealed the presence of hazardous chemicals in clothing items bought from 12 global brands, from fast fashion giants like Primark, to sportswear brands like adidas and luxury labels like Burberry.

Chemistry for any weather

Blog entry by Ieva Vilimaviciute | 12 December, 2013

Here in Europe, winter has well and truly arrived and the cold is setting in. This is the one time of the year when even the most hardenned fashionistas put comfort before style - digging out those thick gloves and warm winter jackets...

Is adidas really "All in" for Toxic-Free Fashion?

Blog entry by Pierre Terras | 14 November, 2013

UPDATE June 2014 - Great news! adidas has agreed to stop the greenwash and come clean. Read more... Earlier this month, Greenpeace International released the Detox Catwalk  showing which brands were hot, and which brands were...

Walking the talk to a toxic-free future

Blog entry by Ieva Vilimaviciute | 31 October, 2013

Looking back over the past two years it is incredible to see what we have achieved together. As fashion lovers, shoppers, activists, bloggers, designers and models we united behind a common cause: fashion without pollution. Armed...

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