Detox: How People Power is Cleaning Up Fashion

Around the world a growing movement of people are using their creativity, design skills and purchasing power to demand fashion without pollution. For more information or to find out how you can join the campaign visit: www.greenpeace.org/detox

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Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Green gloves take over Italy challenging the fashion industry

Blog entry by Esperanza Mora | 7 March, 2013

On Saturday, Greenpeace Italy activists challenged the fashion industry on the streets of 24 Italian cities, including Milan, Florence and Rome. Following events held at the Fashion Weeks in New York, Milan and Paris, Greenpeace...

Bond Girl helps Detox the Oscars

Blog entry by Valeria Botte Coca | 25 February, 2013 4 comments

Never doubt that a small group of thoughtful, committed citizens can change the world. One such group of people is the team at Red Carpet Green Dress , who have been busy over the last weeks and months creating a beautiful gown for...

Pointing fashion brands in the right direction

Blog entry by Chiara Campione | 23 February, 2013 3 comments

Greenpeace Italy activists this morning covered the famous sculpture by Maurizio Cattelan, also known as "The Finger”, with a giant green glove. Activists surrounded the base of the sculpture and unfurled a banner with the message:...

A green catwalk in Milan

Blog entry by Chiara Campione | 20 February, 2013

The Milan Fashion Show, one of the world’s top haute couture spots, has had an unexpected and green start this year as Greenpeace Italy activists unveiled a ‘vertical catwalk’ on the façade of the splendid Sforzesco Castle. ...

New York Fashion Week's unexpected show

Blog entry by Kat Clark | 12 February, 2013 1 comment

In the midst of a rainy New York Fashion Week, four exclusive fashion brands were greeted by "clean-up crews" challenging them to adopt forest friendly and toxic free policies. Activists decorated store windows with giant images of...

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