The King is Naked

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Levi's 'Detox' Banner, Mexico

Image | December 5, 2012 at 23:04

17 activists spread a thousand square meter yellow arrow banner pointing at the waste water treatment plant for Lavamex - one of Levi's suppliers in Mexico. The banner (bearing Levi's logo) reads: "LEVIS, Stop Polluting Mexico's rivers" and...

Let’s give Levi’s 501,000 reasons to Detox

Blog entry by Pierre Terras | December 5, 2012 9 comments

“From the way we make our products to how we run the company, we’re committed to restoring the environment. Consumers expect this from us, employees demand it, and the planet requires it.” This is a very honourable statement from...

Time for big brands to stop hiding in the toxic crowd

Blog entry by Laura Kenyon | December 4, 2012 3 comments

Halogenated anilines and perfluorinated chemicals are two things you’ve probably never heard of before. In addition to being mouthfuls to pronounce, both are toxic chemicals that are harmful to the environment and life, both in water...

Detox Fashion

Video | November 29, 2012 at 9:57

TOXIC IS SO LAST SEASON. They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. But it doesn't have to be this way. Around the world, hundreds of thousands of people are calling on brands to...

People! Zara commits to go toxic-free

Feature story | November 29, 2012 at 2:00

Zara, the world’s largest clothing retailer, today announced a commitment to go toxic-free following nine days of intense public pressure. This win belongs to the fashion-lovers, activists, bloggers and denizens of social media. This is people...

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