Adidas

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

New York Fashion Week's unexpected show

Blog entry by Kat Clark | 12 February, 2013 1 comment

In the midst of a rainy New York Fashion Week, four exclusive fashion brands were greeted by "clean-up crews" challenging them to adopt forest friendly and toxic free policies. Activists decorated store windows with giant images of...

In Fashion Duel, Valentino proves 'Green' really is the new 'Black'

Blog entry by Chiara Campione | 7 February, 2013 11 comments

At the start of November, Greenpeace threw down the gauntlet to 15 top Italian and French luxury fashion brands, challenging these companies with 25 'uncomfortable' questions about their supply chains. Why? Every day another...

G-Star commits to Detox

Blog entry by Ilze Smit | 31 January, 2013 2 comments

Sometimes the longest struggles can be the most rewarding. Today -- after ten months of #PeoplePowered activities and behind-the-scenes haggling -- G-Star has committed to eliminate all uses of hazardous chemicals from its supply...

G-Star, time to show your true face

Blog entry by Pavel Klinckhamers | 25 January, 2013 5 comments

UPDATE February 1st: G-Star has committed to Detox! Read more here. Zara. Levi’s. Benetton. Uniqlo. Victoria’s Secret. Mango. Esprit. Marks & Spencer. H&M. Li Ning. C&A. Puma. Adidas. Nike. Fourteen of the world’s top...

Victoria’s Secret: From Fallen Angel to Detox Leader?

Blog entry by Tommy Crawford | 22 January, 2013 5 comments

Limited Brands – owner of iconic underwear labels Victoria’s Secret and La Senza – has today bowed to public pressure and committed to eliminate all hazardous chemicals from its supply chain and products by 2020. That makes it three...

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