The King is Naked

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Detox Fashion

Video | November 29, 2012 at 9:57

TOXIC IS SO LAST SEASON. They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. But it doesn't have to be this way. Around the world, hundreds of thousands of people are calling on brands to...

People! Zara commits to go toxic-free

Feature story | November 29, 2012 at 2:00

Zara, the world’s largest clothing retailer, today announced a commitment to go toxic-free following nine days of intense public pressure. This win belongs to the fashion-lovers, activists, bloggers and denizens of social media. This is people...

ZARA Mannequins Revolt

Video | November 26, 2012 at 19:13

As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theatre and conducted "mannequin" walk-outs to demand ZARA commit to eliminating the use of all...

Fashion without pollution. So hot right now.

Blog entry by Laura Kenyon | November 26, 2012 4 comments

Were you thinking about Zara fashions for this season? Maybe these images will make you think twice. There's a good reason even the 'mannequins' are walking out of Zara's stores in protest. Zara has a toxic little secret ... and it's...

Zara are you listening?

Blog entry by Eoin Dubsky | November 23, 2012 2 comments

Did you know that Zara store managers report back to their headquarters every day about what's happening in their shop? Business journalists say it helps the fast-fashion retail chain react to trends, and identify opportunities with...

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