Detox: How People Power is Cleaning Up Fashion

Around the world a growing movement of people are using their creativity, design skills and purchasing power to demand fashion without pollution. For more information or to find out how you can join the campaign visit: www.greenpeace.org/detox

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Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

"Toxic pollution killed our river, and now it is killing us"

Blog entry by Tommy Crawford, Greenpeace International | 23 March, 2012 4 comments

Pierre Terras is a Toxic Campaigner in Greenpeace Mexico , and was part of the team that travelled to El Salto de Juanacatlán waterfalls for World Water Day to raise awareness of the toxic pollution that is destroying the Río Santiago...

Dirty little secret

Video | 22 March, 2012 at 10:00

Greenpeace activists and volunteers plastered cities around the world with posters covered with a special non-toxic ink that was washed away to reveal the fashion industry's dirty little secret. Consumers were then encouraged to take part in...

Want to know a dirty little secret?

Blog entry by Tommy Crawford | 22 March, 2012 8 comments

Behind the beautiful advertising, the catwalk glamour and the perfectly manicured nails lies a world that those inside the industry do not want you to see, and definitely don't want you to talk about. Dark, dirty, and full of...

Dirty Laundry Reloaded into your washing-machine

Feature story | 20 March, 2012 at 16:10

Global fashion brands are turning us into unwitting polluters. This is what we discovered in our latest research conducted on clothing and sportswear produced by big companies such as Abercrombie & Fitch, Ralph Lauren and G-Star.

Detox: A song about PeoplePower and Winning!

Video | 15 March, 2012 at 10:13

The story of the Detox campaign is the story of people around the world acting together, challenging corporate madness, and Winning! Inspired by the Gregory Brothers' fantastic "Auto-tune the news" youtube videos, we thought we'd make this...

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