Adidas

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Want to know a dirty little secret?

Blog entry by Tommy Crawford | 22 March, 2012 8 comments

Behind the beautiful advertising, the catwalk glamour and the perfectly manicured nails lies a world that those inside the industry do not want you to see, and definitely don't want you to talk about. Dark, dirty, and full of...

Dirty Laundry Reloaded into your washing-machine

Feature story | 20 March, 2012 at 16:10

Global fashion brands are turning us into unwitting polluters. This is what we discovered in our latest research conducted on clothing and sportswear produced by big companies such as Abercrombie & Fitch, Ralph Lauren and G-Star.

Detox: A song about PeoplePower and Winning!

Video | 15 March, 2012 at 10:13

The story of the Detox campaign is the story of people around the world acting together, challenging corporate madness, and Winning! Inspired by the Gregory Brothers' fantastic "Auto-tune the news" youtube videos, we thought we'd make this...

Newsflash: #PeoplePower is challenging corporate madness, and winning!

Blog entry by Tommy Crawford | 15 March, 2012 8 comments

“Consumers by definition, include us all. They are the largest economic group, affecting and affected by almost every public and private economic decision. Yet they are the only important group... whose views are often not heard.” ...

The Step-by-Step Detox Plan

Blog entry by Martin Hojsik | 8 February, 2012 3 comments

2011 saw six of the world’s biggest clothing brands commit to the elimination of hazardous chemicals and begin to Detox - all thanks to the power of the people. Pressure is now mounting on those who have yet to commit; they must stop...

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