The King is Naked

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Versace: enough lies! We want fashion we can be proud of

Blog entry by Chiara Campione | February 20, 2014 2 comments

Milan Fashion Week is a circus of beauty and style - the stage on which the fashion world brings its dreams to life. This year, however, Greenpeace Italy opened proceedings with drama of a different kind: climbers unveiled a 100 sq...

Opening Milan Fashion Week in style

Blog entry by Stefano, Greenpeace Italy volunteer | February 19, 2014

While you are reading this I am joining the thousands of people standing up and taking action on behalf of children everywhere to demand toxic-free fashion. As a parent and a Greenpeace Italy volunteer I am here at the very...

A little story about a fashionable lie

Blog entry by Chiara Campione | February 17, 2014 6 comments

When I was a child my mother used to tell me stories before going to bed. One of my favourites was “the Emperor’s New Clothes”, a tale of truth, lies and fashion. Today I want to tell you another little story this time about the...

Primark joins the 5 Step Detox Programme

Feature story | February 10, 2014 at 11:30

Today, British retail giant Primark became the 20th global clothing company to commit to Detox. In doing so, they have taken up the challenge laid down to the fashion industry by people around the world to eliminate all hazardous chemicals from...

5 Greenpeace Facebook moments to remember

Blog entry by JulietteH | February 4, 2014

The social networking giant, Facebook, turned ten today, but what does that have to do with Greenpeace? Well, whether you’ve signed in or not, Facebook has become a prime mover in digital activism. It's played a role in, and...

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