Sign the Fashion Manifesto

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Twenty global fashion leaders have committed to Detox in response to the growing international campaign (Nike, Adidas Puma, H&M, M&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa, Burberry, Primark). However, other clothing companies, like GAP, American Apparel and Disney still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

Clickers and Stickers Make H&M Detox

Feature story | 20 September, 2011 at 8:00

Clothing giant H&M has responded to a torrent of tweets, Facebook updates, and Detox sticker actions last week with a public commitment to Detox. Hazardous chemicals are out. Transparency and transformational change are in.

Rebranding H&M to Detox our Water

Blog entry by Eoin Dubsky | 15 September, 2011 2 comments

Greenpeace activists in eleven twelve countries including China, France, Germany and Sweden began pasting huge "DETOX our water" and "DETOX the future" stickers onto the windows of their local H&M stores this week. Activists paid...

H&M can do much better

Blog entry by Eoin Dubsky | 14 September, 2011 5 comments

H&M's head of corporate social responsibility, Helena Helmersson, blogged yesterday about our Detox campaign's new focus on her company. Our campaigners are due to meet with H&M decision makers this Friday, but in the mean time we...

Will H&M make "Detox" the new must-have?

Feature story | 13 September, 2011 at 9:00

There's a skeleton in H&M's closet. The fast-fashion retailer sells clothes made with chemicals which cause hazardous water pollution around the world, and the only way to stop this water pollution is to come clean and stop using such chemicals...

"The obligation to endure gives us the right to know."

Blog entry by Pat C | 2 September, 2011 1 comment

I run. I started a few years ago and I love it. I can do it almost anywhere and in almost any weather and I don't really need much: just a few sportswear items, the ones that are good for me. Luckily I live on the edge of a small...

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