Mind the Gap

Detox our future

The Detox campaign is powered by more than half a million people, demanding toxic-free fashion and clean water.

Take action today by signing the Detox Fashion Manifesto and add your voice to a global movement demanding fashion without pollution.

Together we're challenging some of the world's most popular clothing brands to work with their suppliers and eliminate all releases of hazardous chemicals into our water.

Toxic water pollution is an issue that affects us all, but thanks to you big brands with the power to change things are listening and acting.

Fifteen global fashion leaders have committed to Detox in response to the growing international campaign (Nike, AdidasPuma, H&MM&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo, Benetton, Victoria's Secret, G-Star Raw and Valentino). But other clothing companies, like Calvin Klein, GAP and Abercrombie&Fitch still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

 

The latest updates

 

"Toxic pollution killed our river, and now it is killing us"

Blog entry by Tommy Crawford, Greenpeace International | March 23, 2012 4 comments

Pierre Terras is a Toxic Campaigner in Greenpeace Mexico , and was part of the team that travelled to El Salto de Juanacatlán waterfalls for World Water Day to raise awareness of the toxic pollution that is destroying the Río Santiago...

Dirty little secret

Video | March 22, 2012 at 10:00

Greenpeace activists and volunteers plastered cities around the world with posters covered with a special non-toxic ink that was washed away to reveal the fashion industry's dirty little secret. Consumers were then encouraged to take part in...

Want to know a dirty little secret?

Blog entry by Tommy Crawford | March 22, 2012 8 comments

Behind the beautiful advertising, the catwalk glamour and the perfectly manicured nails lies a world that those inside the industry do not want you to see, and definitely don't want you to talk about. Dark, dirty, and full of...

Detox: A song about PeoplePower and Winning!

Video | March 15, 2012 at 10:13

The story of the Detox campaign is the story of people around the world acting together, challenging corporate madness, and Winning! Inspired by the Gregory Brothers' fantastic "Auto-tune the news" youtube videos, we thought we'd make this...

Newsflash: #PeoplePower is challenging corporate madness, and winning!

Blog entry by Tommy Crawford | March 15, 2012 8 comments

“Consumers by definition, include us all. They are the largest economic group, affecting and affected by almost every public and private economic decision. Yet they are the only important group... whose views are often not heard.” ...

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