TOXIC IS SO LAST SEASON. They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. But it doesn't have to be this way. Around the world, hundreds of thousands of people are calling on brands to make fashion that doesn't cost the Earth. Just this week, the world's largest retailer ZARA committed to clean-up their supply chain after over 320,000 people joined the campaign calling on the brand to Detox.