Detox: How People Power is Cleaning Up Fashion

Video | 24 October, 2013

United by a shared belief that the clothes we wear should carry a story we can be proud of, activists, bloggers, designers, scientists and models have been able to convince big brands including Zara, Mango, Valentino, UNIQLO and H&M to commit to toxic-free fashion. There is still a long way to go, but our successes so far prove that when we work together, big brands are forced to stand up and deliver.

Special thanks to Nova Heart ( for the use of their track "My Song 9" from the Beautiful Boys EP, and to Jeff Garner and Prophetik for the use of their footage in the making of this film.

For more information or to find out how you can join the campaign visit:

Around the world a growing movement of people are using their creativity, design skills and purchasing power to demand fashion without pollution. For more information or to find out how you can join the campaign visit:


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