How six women did something incredible to save the Arctic

Video | 22 July, 2013

At 4:20 in the morning, 11 July 2013, six climbers began a 15 hour climb of Europe's tallest building, the Shard, to send a message to the headquarters of oil giant Shell. This behind-the-scenes film captures the months-long build-up to the climb and the first hair-raising moments when things didn't go to plan.

The climb was live-streamed from the activists' helmet cameras in a ground-breaking digital campaign roll-out that represented a "new paradigm", according to leading PR advisor Solitaire Townsend. A live audio commentary overlaid the footage for the whole day -- with Greenpeace presenters interviewing experts and taking comments from as far away as New Zealand (Xena actress Lucy Lawless called in to the show). #Iceclimb trended globally on Twitter and at one point six of the top ten trending topics in the UK were about the protest.

The climbers are: Ali Garrigan, 27 (UK), Liesbeth Deddens, 31 (Netherlands), Sabine Huyghe, 33 (Belgium), Sandra Lamborn, 29 (Sweden), Victoria Henry, 32 (Canada), Wiola Smul, 23 (Poland).

What will you do to save the Arctic? http://savethearctic.org

At 4:20am, 11 July 2013, six climbers began a 15 hour climb of Europe's tallest building, the Shard, to send a message to oil giant Shell. This behind-the-scenes film captures the months-long build-up to the climb and the first hair-raising moments when things didn't go to plan.

Categories

The latest updates

Show thumb view  

Detox Remote Area Expeditions

Slideshow | 2 July, 2015

Silo Cafe in Brighton

Slideshow | 26 June, 2015

People vs. Oil

Slideshow | 17 June, 2015

Greenpeace Airship calls for upscale of Ecological Farming in Italy

Video | 4 June, 2015 at 19:20

With a giant Airship flying over Milan, the venue of this year’s Universal Exhibition on food, Greenpeace displayed a 200m2 banner reading “Don’t feed a broken system, make Ecological Farming fly”, to call for a change in our food and farming...

Global Day of Action 2015

Video | 1 June, 2015 at 17:40

Ahead of the G7 summit in Germany and the COP in Paris, thousands of people in over 100 cities across 30 countries are taking a stand against fossil fuels, and for a just transition to 100% renewable energy for all. #GetUpAnd

1 - 5 of 5646 results.