How six women did something incredible to save the Arctic

Video | 22 July, 2013

At 4:20 in the morning, 11 July 2013, six climbers began a 15 hour climb of Europe's tallest building, the Shard, to send a message to the headquarters of oil giant Shell. This behind-the-scenes film captures the months-long build-up to the climb and the first hair-raising moments when things didn't go to plan.

The climb was live-streamed from the activists' helmet cameras in a ground-breaking digital campaign roll-out that represented a "new paradigm", according to leading PR advisor Solitaire Townsend. A live audio commentary overlaid the footage for the whole day -- with Greenpeace presenters interviewing experts and taking comments from as far away as New Zealand (Xena actress Lucy Lawless called in to the show). #Iceclimb trended globally on Twitter and at one point six of the top ten trending topics in the UK were about the protest.

The climbers are: Ali Garrigan, 27 (UK), Liesbeth Deddens, 31 (Netherlands), Sabine Huyghe, 33 (Belgium), Sandra Lamborn, 29 (Sweden), Victoria Henry, 32 (Canada), Wiola Smul, 23 (Poland).

What will you do to save the Arctic? http://savethearctic.org

At 4:20am, 11 July 2013, six climbers began a 15 hour climb of Europe's tallest building, the Shard, to send a message to oil giant Shell. This behind-the-scenes film captures the months-long build-up to the climb and the first hair-raising moments when things didn't go to plan.

Categories

The latest updates

Show thumb view  

Three ways the climate crisis is already being solved

Video | 21 October, 2014 at 17:45

The climate is in crisis and it affects us all. But we can take control of our future. By joining the growing movement for climate action, you and I can choose to be part of the solution.

Protest At The Prezioso Oil Rig In Italy

Image | 14 October, 2014 at 12:11

Activists from the Greenpeace ship, Rainbow Warrior occupy the ‘Prezioso’ offshore oil rig operated by the Italian oil company ENI in the Sicilian Channel. The activists unfurl a 120 meter square banner depicting the Italian Prime Minister,...

'Ice Ride' Day Of Action 2014

Slideshow | 5 October, 2014

Month In Pictures - September

Slideshow | 4 October, 2014

Statoil Protests in New Zealand

Image | 2 October, 2014 at 11:11

Greenpeace New Zealand activists smeared in fake oil greet guests arriving at the part-Statoil sponsored Petroleum Summit dinner. Twenty-six activists line up outside the entrance to the Auckland Museum Event Centre to call on Statoil to abandon...

1 - 5 of 5152 results.