LEGO: Everything is NOT awesome

Video | 8 July, 2014

We love LEGO. You love LEGO. Everyone loves LEGO. But when LEGO's halo effect is being used to sell propaganda to children, especially by an unethical corporation who are busy destroying the natural world our children will inherit, we have to do something.

Children's imaginations are an unspoilt wilderness.
Help us stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today.

All shot in camera using: CAMERA: Canon 5Dm3 on Gazelle motion control rig. DIORAMA: 120kg of LEGO (donated and freecycled). OIL: 50 Gallons of glycerin mixed with Indian Ink. CREW: Director: Martin Stirling, Producer: Pietro Matteucci, DOP: Matthew Day, Art director: Andy Gent, Editor: Alex Burt. "Everything is Awesome" cover by Alex Baranowski and Sophie Blackburn.

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