Cool IT Challenge

The IT sector is uniquely positioned to help the world shift to a prosperous clean energy economy, and the Cool IT Challenge is urging IT companies to put forth innovation, mitigate their own carbon footprint, and advocate for significant policy changes in the mutual interest of business and the climate.

I have always believed that IT is an engine of an efficient economy; it can also drive a greener one.

Michael Dell, Forbes Magazine Nov 2009

Greenpeace launched the Cool IT Challenge in 2009 to call on Information Technology (IT) companies to power technological solutions needed to fight climate change.

In 2008, The Climate Group and the Global e-Sustainability Initiative (GeSI) issued a report, called SMART 2020: enabling the low carbon economy in the information age, which showed how the IT sector can reduce economy-wide global emissions of up to 15 percent by 2020.

Read our factsheet or head over to the leaderboard to learn more about the Cool IT Challenge.

The latest updates

 

Apple’s clean energy plans still cloudy despite coal-free pledge

Blog entry by David Pomerantz | 12 July, 2012

Apple’s clean energy plans still cloudy despite coal-free pledge Apple’s clean energy policies have significantly improved , but the company still gets low scores for its energy choices when compared with sector leaders, according...

eBay rightly quits the coal grid for data centre

Blog entry by David Pomerantz | 22 June, 2012

Ebay, the online auction house known for helping millions to buy and sell their stuff, made a savvy purchase of its own on Thursday: it bought fuel cells from Bloom Energy (like those pictured) to power one of its data centres in...

Amazon failing to admit its dirty cloud problem

Blog entry by David Pomerantz | 20 June, 2012

Some of the top executives at Amazon are touring the world right now, attending sales conferences and trying to persuade smaller businesses to store their data in Amazon’s massive cloud operations. Those businesses are looking to...

Microsoft should read its own reports on powering data centres

Blog entry by David Pomerantz | 14 June, 2012

Microsoft has turned up at the Rio+20 Earth Summit in Brazil, unveiling a new website featuring a calculator that it says shows how much energy would be saved if more businesses moved their data to the cloud. Now, there’s some...

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