Cool IT Challenge

The IT sector is uniquely positioned to help the world shift to a prosperous clean energy economy, and the Cool IT Challenge is urging IT companies to put forth innovation, mitigate their own carbon footprint, and advocate for significant policy changes in the mutual interest of business and the climate.

I have always believed that IT is an engine of an efficient economy; it can also drive a greener one.

Michael Dell, Forbes Magazine Nov 2009

Greenpeace launched the Cool IT Challenge in 2009 to call on Information Technology (IT) companies to power technological solutions needed to fight climate change.

In 2008, The Climate Group and the Global e-Sustainability Initiative (GeSI) issued a report, called SMART 2020: enabling the low carbon economy in the information age, which showed how the IT sector can reduce economy-wide global emissions of up to 15 percent by 2020.

Read our factsheet or head over to the leaderboard to learn more about the Cool IT Challenge.

The latest updates


Korean internet giant Naver commits to 100% renewable energy

Press release | 3 June, 2015 at 7:14

Seoul, 3 June, 2015 – Naver, the Korean internet search giant and parent company of social media platform Line, has promised to power its data center in South Korea with 100% renewable energy, following the global trend set by Google, Apple,...

Clicking Clean

Publication | 12 May, 2015 at 18:00

While there may be significant energy efficiency gains from moving our lives online, the explosive growth of our digital lives is outstripping those gains. Publishing conglomerates now consume more energy from their data centers than their...

Apple, Facebook, Google progress toward a green internet, but coal-heavy utilities...

Press release | 12 May, 2015 at 15:00

San Francisco, 12 May, 2015 - Major internet companies including Apple, Facebook and Google continue to lead efforts to build an internet that is renewably powered, but an uncooperative fossil fuel sector and rapid energy demand growth for the...

Renewable energy for all: How an Indian village was electrified

Blog entry by Kumi Naidoo | 25 April, 2015

Let's accept it. Climate change is a reality and current and future generations are up against the greatest challenge that humanity has ever faced. Yet some people believe that there is a trade-off between combating climate change and...

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