One week ago we launched a 30-second television ad directed at Facebook in another attempt to push the company to end its dirty energy use. The Earth Day deadline is only a couple of weeks away, and hundreds of thousands of people have joined our Unfriend Coal Campaign to send this important message to Facebook, but they have yet to receive a meaningful response.
Over 17,000 people have watched the video on YouTube. Countless others in the U.S. have viewed it on BBC America and other programs, and it has been subtitled in 14 different languages.
The ad marvels at the role that the Facebook platform has recently played in bearing witness to and catalyzing incredible societal changes across the globe. Now, we need to see Facebook apply its proven ability to foment positive change to a revolution of a different sort: clean energy.
You can catch up on some of the coverage about the video on eWeek Europe and GreenBiz.
But wait, there is still more to come as this video makes its way around the world. Greenpeace Mediterranean is working with MTV in Israel to promote the video! It is also being dubbed into Spanish and Russian.
Sneak Preview: Next week we are going to attempt to set a Guiness World Record for the highest number of comments on a Facebook post within a 24-hour period. We will announce the start, so check back then at www.facebook.com/unfriendcoal and add your own.
And the global ask for Facebook to drop coal and go green marches on!