This morning, starting at 5.30am, teams of Greenpeace volunteers shut down 50 BP stations across London.
The teams - each named after an animal threatened by BP's reckless oil exploration - fanned out across the capital in their electric and hybrid cars, going station to station and disabling the pumps.
Why today? Because BP is expected to announce later the appointment of Bob Dudley as the company's new head to replace the gaffe-prone Tony Hayward, who led BP during the disastrous Gulf of Mexico oil spill.
Check out the live updates from the activists over the the Greenpeace UK site.
We want to send a strong message to BP's new boss to ditch the spin and actually move 'beyond petroleum'.
But there's more. This is also about realizing what we can achieve if we set our minds to it.
We can end the oil age. We already have the tools we need to leave it behind and move towards a clean energy future. All that's missing is the determination to make it happen fast.
Take Action: Call for an Energy [R]evolution NOW!
ABOVE: The safety switches from the BP Stations in London that were shutdown today by Greenpeace volunteers. These were removed, operating the safety shutdown and and closing the pumps. We're going to return all the switches later but until they fit new ones at the stations, the pumps will be out of action.