After a lot of pressure from Greenpeace supporters who sent e.mails and letters, McDonald's has decided not use to chickens that have been fed on soy grown in the deforested areas of the Amazon rainforest. Well this is really great news! Now don't get me wrong, I'm not the kind of environmentalist to go all soft on a corporation like McDonald's just because they did something good for a change. The factory farming industry is one big environmental crime and McDonald's isn't likely to start selling organic burgers anytime soon. So I'm not rushing into my nearest McDonald's to place my order (and that has nothing to do with the fact that it is over 650 miles away!).
Actually I don't think the focus of this victory should be on the corporation at all. This is an accomplishment for cyberactivists (like me!). I want this to stand out as an example of how thousands of individuals doing a very small thing (like sending an e.mail) can make a BIG difference! This victory is OUR achievement and I just want to take some time to thank everyone who acted!
I know it's often disheartening to sift through the ever increasing news about environmental destruction feeling like nothing can be done but next time you start feeling hopeless, come back here and start making yourself useful! There are always plenty of little things you can do when visiting Greenpeace websites. Here's some other activist sites that I also like to visit when I want to "DO SOMETHING!" about this insane world we live in.
Friends of the Earth - cyberactions
World Wildlife Fund - cyberactions
The Action Blog
care2.com - action alerts
Cyberactions aren't just something you do to make yourself feel better... they actually work!