Great news from Greenpeace Netherlands, we have won a complaint against Dutch energy giant NUON. The Dutch Advertising Authority has ruled that NUON is misleading the Dutch public through their use of terms such as “clean coal” and “clean fuel” in advertising campaigns.
NUON must now stop using “clean coal” in its print and web ads.
This is a significant victory against the coal industry. Coal is the number one climate killer, and must be exposed as such. So-called clean coal is a contradiction in terms; nothing more than a desperate attempt by the coal industry to make itself relevant in the face of climate change.
Today’s findings show “clean coal” is nothing more than greenwash from the dirtiest of polluters.
For more information (in Dutch)