Our guys in Argentina have been shortlisted for the "Best messaging app: Public Sector/not for profit" of the
Mobile Messaging Awards. The Mobile Messaging awards are open to all companies with a suitable messaging product, service or initiative which has been launched after May 2005. Well done to Hernán and team...
The Zero Waste campaign was the first initiative of Greenpeace Argentina in which mobile-activism was the primary tool used to achieve a goal. We used the mobiles phones for pressing local legislators with calls and text messages. Greenpeace Argentina has presented a “Zero Waste” initiative in the Parliament of Buenos Aires. The city, with a population of 3 million, produces between 4-5,000 tons of waste daily, all of which goes to landfills situated in the suburban areas. Shortly after introducing the legislation to Parliament, we launched a communication strategy aimed at influencing specific targets.
Through different “guerrilla” marketing tools, we asked people to join us as “mobile-activists” sending a SMS to our number and, after that, we encouraged to support and promote our campaign. The mobile-activists sent text messages to legislatures and key players involved in the bills various hearings. SMS was also used to arrange spontaneous meeting points and demonstrations. The result: the government of Buenos Aires will implement a Zero Waste policy that will, by 2010, reduce urban waste sent to landfills by 50%, 75% by 2015 and 100% by 2020.
The award categories