So KFC has been at it again – cookin’ up and revealin’ secrets with the publication of what the company calls the Colonel’s long-lost secret recipes.
This smokescreen coming out of the Colonel’s kitchen is to distract the public from what it really wants to know: why KFC won’t change its secret recipe for rainforest destruction.
So to explain what KFC has been doing, Greenpeace has published an alternative Colonel Sanders cookbook revealing the recipes that KFC doesn’t want you to see.
KFC claims its packaging is sustainable yet two weeks into our campaign and KFC has not yet explained why Greenpeace researchers found rainforest fibre in its packaging and napkins or why the company is not prepared to ditch notorious Indonesian paper supplier Asia Pulp and Paper (APP).
Clearly, KFC has been too busy trying to get a PR win out of the company’s founder than taking action to resolve this issue. How would the Colonel have felt if he knew what KFC was doing now? Perhaps he’d respond in a similar way to his famous gravy remark:
“That friggin' ... outfit .... They prostituted every goddamn thing I had. I had the greatest gravy in the world and those sons of bitches they dragged it out and extended it and watered it down that I'm so goddamn mad.”(1)
What KFC is really dishing up is a recipe for disaster and by buying from APP it is supporting the continued destruction of Indonesia’s rainforest and the potential extinction of the Sumatran tigers.
We need to turn up the heat, so if you haven’t already done so, please help cook up a storm the Colonel cannot ignore, post a link to our alternative cookbook of secret recipes on KFC’s Facebook page.
(1) Referring to the changes made to his secret gravy recipe after he was bought out in 1964, as quoted in The McDonaldization of Society (2008) by George Ritzer, "Calculability", p. 83