It's an absolute gift when companies who are being less than kind to the environment have an advertising campaign that, with a few tweaks, can be subverted to expose their dodgy deeds. Such a treat came in the form of the Kleenex 'Let It Out' adverts that have been showing in various countries (here's an example for those who haven't seen it) and the guys in the US and Canada running the Kleercut campaign jumped on it.

Kimberly-Clark, the makers of Kleenex, Andrex and other big name tissue brands, are chewing their way through the Boreal Forests of North America, all to make the stuff we wipe our nether regions on and flush down the toilet. Is that a sensible use of natural resources? Of course not, so in the latest action a crack team of activists were dispatched to New York City where a camera crew were filming material for a new Kleenex advert.

Thanks to Shedwa for sharing this video of what happened...