US public watchdog the Environmental Working Group has lambasted McDonald's for giving away 42 million toy Hummers. Yes, 42 million.
McDonald's often emphasizes its "long-standing global commitment to environmental protection and leadership". So why did they give away 42 million toy Hummers in Happy Meals? The fast-food chain that helped make our kids the fattest on Earth cut a deal with General Motors to sell future car buyers on the fun of driving a supersized, smog-spewing, gas-guzzling SUV originally built for the military. Use the Ronald McHummer Sign-O-Matic™ to say what you think of this misguided marketing marriage:
Create your own "supersize me" message »
Meanwhile, BL Ochman, over on the whatsnextblog.com muses on McDonald's recent Corporate Responsibility Report. She quotes:
"McDonald's continues to open its doors with the release of the report is a transparent look at the company's social responsibility progress."
No, I don't understand it either.
Ronald McHummer Protests McDonald's Mini Hummer Give-a-ways to Children
Related link: The Gas Guzzler & The Motor Show