Consider this… Olive Ridley turtles rely on an inexplicable, in-built navigation system that guides them, when it’s time for them to reproduce, back to the precise coast on which they were born -- whether it's still there or not. And if it ain't there, baaaaad luck, turtle.
Now consider something else… The proposed port at Dhamra in India, being built by the giant Tata group and others, threatens a nesting site that is amongst the last honeymoon suites for the remaining Olive Ridleys, a highly-endangered species that swims all the way there from as far away as Australia.
Tata isn't just a car in India. It's an ubiquitous brand, which many in India believe does good things for the country. But when it comes to turtles, their plans to stop animal sex on the beach has just got to be stopped.
As our man in Bengaluru, "Gene Peace", wrote to us today, the online campaign they just launched has taken off like a hare:
The Greenpeace India website registered a 1000% increase in hits on the day of the launch. Our service provider took our site down -- our supporters were frustrated, while we all burst an artery -- but we had it back up in 15 minutes.
The number of people reading our mails and actually doing something meaningful after it (clicking through) is 60% higher than our previous best..
We've organically increased the size of our cyberactivist database by 10,000 new people.
And, a week later, the total number of letters written to Ratan Tata has exceeded 20,000 (that's one email every 30 seconds... we hope Ratan's a fast reader.)
And we've managed to piss off everyone from top to bottom for "getting in bed" with a corporate criminal. While many of the said corporate criminal's customers are pissed off with us for taking them on.
And people are writing in asking what ELSE they can do to help.
And the Tatas have put up a special link on the port's homepage OVERNIGHT as a response. It's titled "REPLY TO GREENPEACE" ...this is from a company that's tried really hard and succeeded to a large extent, to disassociate themselves from the issue, by pointing at the fact that it's a joint venture.
And offline media is picking this up and literally reprinting our cyberaction verbatim.
Most important, our Oceans campaign is now like an ethically-challenged runner that's just discovered anabolic steroids.
You can help. Write to Tata!