Chinese e-waste scrap yard, as seen through a monitor you might have owned once.
The electronics ranking guide has been our answer to gettingthe
electronics industry to face up to the problem of e-waste. We
wantmanufacturers to take responsibility for the unprotected child
labourerswho scavenge the mountains of cast-off gadgets created by
We'vebeen happily surprised at how quickly many corporations
have risen tothe competitive challenge. It's especially rewarding
to see morethan a few CEOs
openly vying for the top green spot, and challengingtheir
competitors to adopt industry-wide policies to reduce the problemof
In the current ranking, Dell and Chinese manufacturer Lenovo are
tied for second place.
Dellscores top marks for reporting its current recycling rate
based on sales 7years ago, and for a strong global take-back policy
Lenovo's support for precautionary policies andlegislation
making producers responsible for their products at the endof their
lifetime mean high marks for them. In the April version ofthe
ranking Lenovo scored higher points for a global takeback
policy.However our investigation of the implementation of this
policy in practicereveals incomplete implementation.
Both Dell and Lenovo's programmes are not available outside
countrieswhere they sell direct, and both do not provide
information on theirtakeback policies everywhere that they
Sony-Ericsson andSamsung pull up third and fourth with limited
recycling programmes in afew countries and good, but uneven,
performance on other criteria forremoving toxic chemicals.
This quarter's ranking shows that 12of the 14 companies assessed
have now scored 5 or more out of ten: anindustry-wide improvement
in harmful chemicals and waste policies.Which company will be the
first to get top marks in the guide? You canchallenge the top
computer makers to
produce a greener computer rightnow.
Apple rises, Sony falls
Sony is the biggestloser in the race this edition, languishing
at the bottom along withLGE, penalised for double standards on
their waste policies.
Apple was the lowest-ranked electronics manufacturer in
the last Greenpeace Guide to Greener Electronics, but makes the
biggest jump this time, into 10th place, thanks to pressure from
Apple fans around the world through the Green my Apple
Applemay start to rival other, greener companies if their
much-awaitediPhone becomes the company's first truly greener
There's no reason it can't.Apple uses at least one of the same
suppliers that currently provideNokia, Sony-Ericsson, and other
phone manufacturers with componentsfree of PVC and brominated flame
"Clearly, companiesare racing to produce greener products" says
Iza Kruszewska, our ToxicsCampaigner. "Steve Job's latest
commitment to eliminate toxics materials, movedApple up the chart
and they now face a challenge, with the iPhone, tomeet customer
expectations to be the environmental leader Apple-loverswant."
More and more companies are providinginformation on products
that are free from the worst chemicals. Forexample, as of March
2007, Panasonic has many examples of 100 percentPVC-free products
on the market, including DVD players and recorders,home cinemas,
video players, and now provides a list of products thatare
PVC-free. Meanwhile, Nokia, Sony Ericsson and Motorola
areintroducing increasing numbers of models that are also free from
PVCand brominated flame retardants.
The Greenpeace Guideclearly demonstrates that companies are
starting to act on theirresponsibility for taking back and
recycling their own-branded waste,more and more extended voluntary
programmes and providing informationto customers on what to do with
Challenge the electronics industry to create a green computer. Who will be the first perfect 10?
We never allow ourselves to be fed by a hand we might want to bite. Not accepting corporate donations means we rely entirely on people like you to help keep us going. Some of our corporate targets spend in a few hours what we spend in an entire year. Please help with anything you can.