Does this belong to you? Apple e-waste in China.
We've seen the electronic graveyards in China and India where
old electronic devices end up, Macs included.
We'veseen children waist-deep in cables, keyboards and circuit
boardspicking through a soup of hazardous chemicals, including lead
andmercury, to find components or bits of metal they can sell.
We'veseen them breathing in dioxins as the PVC cables and casings
burnaround them, watched them stop drinking from local wells
polluted withheavy metals. Lives are being cut short for thousands
of children inthe developing world exposed to dangerous
That's not what Apple is all about.
Appleknows more about simple, "clean" design than any other
computermanufacturer on the planet. You'd expect Apple to be the
world leaderin clean environmental practice. But they're not. Far
from it.Apple products contain hazardous substances which other
manufacturershave commited to stop using. While Apple has
introduced a limitedtake-back policy in the US, other companies
have worldwide take-backand recycling programmes that are far
So who is going to make Apple change its ways? You are.
Think different: Green my Apple
Wedecided to Think Different on this campaign. We're not
hangingbanners off the Apple HQ or using our ships to blockade
their supplychain or bungy-jumping into the next MacWorld.
Because we knowa force that Apple listens to, and which can make
Apple adopt cleanproduction policies and improve its recycling
programmes. It's Apple'scustomers.
Apple listens to the people who buy their product: it's one of
the things we all love about them.
Andit's why we want you to run this campaign. We want you to
createthe campaign T-shirt, pen the speech in which Steve Jobs
announces theGreening of Apple, shoot the Apple Ad that sets
Cupertino talking aboutclean production and take-back schemes. The
Apple websitehas all the information and the raw materials you
need to get youstarted. If you're creative, create. If you're
networked,network. There's plenty to do, and many hands make light
Come on, Steve. Be a hero for the planet.
Good products and good design ought to be good for theplanet.
That's an Apple kind of attitude, isn't it? So have a word
withSteve. Let him know that you want clean ingredients in all
Appleproducts. Let him know you want Apple to provide a free
take-backprogram to reuse and recycle its products wherever they
are sold -- andnot just in the US.
Tell him how much you love your Mac, and how badly you want it
to be green.
Visit the Green my Apple site. Take part with the all new Green My Apple products: ProCreate, iPush, and mAct!
Don't have time to participate in the campaign by shooting video or engaging creatively? Help us campaign for a green and peaceful planet by becoming a Greenpeace Supporter.