Hedwig the Owl visits Bloomsbury in London to ask them to print the next Harry Potter on 100% ancient forest friendly paper.
Harry Potter, boy wizard extraordinaire, survived an attack from
the most evil wizard of all time. He has outwitted the terrifying
Death Eaters. He has turned invisible - much to the annoyance of
He is a regular David Beckham at Quidditch - the magical version
of World Cup football. But now he faces his greatest challenge yet.
Can he save our ancient forests?
In case you've been living in a cave, you should know that Harry
Potteris popular. Make that extremely, wildly, undeniably popular.
The nextHarry Potter book, "Harry Potter and the Half-Blood Prince"
is beingeagerly awaited by children (and, ahem, some adults) and
will bereleased in July 2005 in the UK, US, Canada, Australia, New
Zealand,and South Africa.
As you can imagine, any print run as huge as Harry Potter can
usethousands of trees, millions of litres of water, and enough
electricityto power an ordinary, non-magical home for hundreds of
years. However,printing on 100 percent
ancient forest friendly paperprotects ancient forests, and the
muggle (that's "non-magical" for theuninitiated) creatures which
depend on them. Ancient forest friendlypaper can also reduce the
use of water and electricity, as well as theamount of waste
produced in the printing process.
Wevisited the headquarters of Harry Potter's publisher
Bloomsbury withHedwig, Harry Potter's owl to ask them 'Get Wise!'
and print the nextHarry Potter "Harry Potter and the Half-Blood
Prince", due out thissummer, on 100 percent ancient forest friendly
We welcomed thesubsequent statement by J.K. Rowling's publisher
Bloomsbury, clarifyingthat they will improve the environmental
qualities of the next HarryPotter book by printing it on partly
ancient forest friendly paper.This will be the first best selling
book in the UK to be printed onsuch a paper.
Bloomsbury's publicity manager, Katie Bond, has confirmed to us
thatthe company has ordered a paper containing 30 percent
ForestStewardship Council certified wood pulp for the printing of
"HarryPotter and the Half-Blood Prince".
This is a positive first step.
Butwe will continue to toil over our cauldrons to encourage
Bloomsbury totake the big leap for ancient forests and print the
paperback editionof 'Harry Potter and the Half-Blood Prince,' and
all their othertitles, on 100 percent ancient forest friendly
Similarinitiatives have successfully led to millions of books
being printed onancient forest friendly paper internationally -
including the Canadianedition of 'Harry Potter and the Order of the
Phoenix' which wasprinted on 100 percent post consumer waste paper
by Raincoast Books.
We have been working with authors, including J.K. Rowling,
andpublishers to encourage the industry to stop sourcing paper
fromancient forest regions and instead to move towards ancient
forestfriendly paper. We still need you to help work some magic
below bypressuring the US publisher of Harry Potter to follow the
good exampleset by other publishers.
Work some magic!
Send your own virtual Hedwigto ask the US
publisher of Harry Potter to confirm that they are going100 percent
ancient forest friendly with the next Harry Potter.
Spreadthe magic - send an owler to your friends to help convince
the USpublisher of Harry Potter to go ancient forest
Read more about
the Greenpeace Book Campaign.
Brush up on your Harry Potter vocabulary.
Become an online activist
Use your magic powers to help protect ancient forest by becoming an online activist.