Hello? Steve? This is Green my Apple calling on the iPhone.

1 comment
Feature story - January 12, 2007
It was holy week in Apple land, when all us loyal Mac fans turn to face the Macworld conference in San Francisco to hear where Apple is going to lead the consumer electronics industry next. But while we waited hopefully for Steve Jobs to announce better environmental practices, less toxic contents, and the greener Apple we've all been dreaming of, all we got was a phone.

Is an iPhone in her future? E-waste in China.

OK, it's a

totally cool

phone, but still, it's a phone. We wanted an industrial revolution. One that would address the problem of all the e-waste piling up in China and India.

Thousandsof participants in the Green my Apple campaign have been dropping somepretty big hints to Apple about what they wanted announced at Macworld.

They've been writing to Steve, blogging, creating graphics and ads, t-shirts and buttons, photographing themselves hugging their macs.

For our part, we bathed the Apple store in San Francisco in green light and put our cardboard Mac Guy (star of our alternative Mac Ad) on tour at the conference, and helped a small squad of Green Apple volunteers with the task of handing out leaflets about the Green my Apple campaign. It was popular stuff. They ran out of leaflets.  

They were spreading the word about how much more Apple could do than the little that US law requires, which has earned them a pat on the head from the Bush Administration's Environmental Protection Agency.

Weeven presented Steve with a suggested speech, which was among thetop  YouTube videos viewed on the day of Steve's keynote.

YouTube video

Butwhen it came time for the real speech, we didn't even get a measlyKeynote slide about Apple's continued use of brominated fireretardants, PVC, and stuff that other computer manufactures have already agreed to phase out.


Like Dell.

WhileSteve Jobs was studiously ignoring everyone's pleas to make Appleeco-friendly, Michael Dell of Dell computers was doing what Steveshould be doing: leading. At the Consumer Electronics Show in LasVegas, (a poor cousin to the grandeur which is Macworld) Dell said:

"Ichallenge every PC maker to join us in providing free recycling forevery customer in every country... all the time == no exceptions." 

Now that's the kind of different thinking we're asking for with the Green my Apple campaign. Steve, he's stealing your moves!

Soif you love Apple and you want to buy iPods and iPhones and Macs thataren't going to poison kids in Asia and Africa when they reach the endof their lives, join the campaign to get Steve to do the right thing.

Take action

You can help by creating campaign materials, shooting pictures, cutting movies, or just sending an email to Steve.

  • See what others are doing and saying at the iBuzz page.
  • Support us

    Obviously, we won't be looking for any fat corporate contributions from the computer industry anytime soon. We rely on donations from people like you to keep us going and keep us independent.

    1 Comment Add comment

    (Unregistered) Mankster says:

    It is a requirement of your customers, you need to stand out and attract people towards you.
    Show the world that you are willing to make a stand...

    Posted May 6, 2011 at 14:36 Flag abuse Reply

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