Harry Potter: working magic to save ancient forests
The Canadian edition of Harry Potter and the Order of the
Phoenix is printed on Ancient Forest Friendly paper (100% post
consumer recycled, processed chlorine free paper). That's not only
good news for Canada's ancient rainforests and the vast boreal
forests that stretch across the north of Canada, it's also good for
forests around the world and the species that depend on them for
"By printing Harry Potter on Ancient Forest Friendly paper,
Raincoast Books is turning the page on ancient forest destruction
and working a little magic of their own for the world's ancient and
endangered forests. We look forward to seeing publishers in other
countries follow the lead of their Canadian colleagues." said
Nicole Rycroft, Campaigns Director of Markets Initiative.
Harry Potter is the biggest publishing phenomenon of our time
and is distributed in more than 200 countries around the world. The
Canadian edition, published by Raincoast Books, is the only version
of Harry Potter and the Order of the Phoenix to be printed on
ancient forest friendly paper internationally.
Markets Initiative, a Canadian environmental organization, has
worked with Raincoast Books and other Canadian publishers to
eliminate the use of papers derived from ancient and endangered
forests during the past 2.5 years. Similar work is taking place
with book publishers in the US and 5 European countries.
Thirty-five leading Canadian and thirty US publishers have formal
commitments to phase out papers originating from ancient and
endangered forests and millions of ancient forest friendly books
have been printed in Canada during the past 18 months.
How much forest is Harry saving?
By printing Harry Potter and the Order of the Phoenix on ancient
forest friendly paper, Raincoast Books is minimizing its impacts on
the environment and helping safeguard biodiversity and the world's
ancient and endangered forests.
Using 1,121,049 kilograms of 100% post-consumer recycled,
processed chlorine free paper and fibre instead of virgin fibre
means that Raincoast Books is making the following ecological
- 29,640 trees (a forest area equivalent to 95 times the size of
a football stadium)
- 47,007,044 litres of water (water to fill 31 Olympic sized
- 633,557 kgs of solid waste (equivalent to 155 average female
- 20,248 BTUs of electricity (195 years of electricity to power
the average North American home)
- 1,215,443 kilograms of greenhouse gases (3.9 million kilometers
traveled by car with average fuel efficiency)
- 8486.4 kgs of air emissions
For more information on the Ancient Forest Friendly Harry Potter
or Who's Good Between the Covers in Canadian Literature visit www.marketsinitiative.org
What You Can Do
If you are planning to buy a copy of the latest Harry Potter,
consider getting one that's good for the forests, by ordering a
Canadian edition on line from www.amazon.ca or www.indigo.ca
Write a letter thanking J.K. Rowling and Raincoast Books for
helping Harry use his magical powers to protect the world's
Raincoast Books, 9050 Shaughnessy St, Vancouver, BC Canada V6P
Become a Forest
action now to preserve ancient forests
About Markets Initiative
Markets Initiative is a coalition project of Friends of
Clayoquot Sound, Greenpeace Canada and Sierra Club of Canada, BC
Chapter. Markets Initiative works to safeguard endangered forests
globally by shifting market demand away from wood and paper
products derived from the world's ancient and endangered forests.
Markets Initiative has been working with the Canadian book
publishing industry for the past 2.5 years.