Greenpeace activists barricade themselves in “iPod” at Apple’s headquarters to protest coal-powered iCloud

“iPod” broadcasts messages from customers asking Apple for a cleaner cloud

Press release - 15 May, 2012
Cupertino, CA, US, May 15, 2012 - Two Greenpeace activists barricaded themselves in a giant “iPod” in front of the entrance to Apple’s headquarters this morning, from where they broadcast audio messages from people around the world to Apple’s employees and executives asking the company to power its iCloud with clean energy instead of coal.

The “iPod,” was retrofitted from an eight-foot tall, ten-foot wide survival device previously used in protests to prevent Arctic drilling. 

“Apple’s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for good by building a cloud powered by renewable energy,” Greenpeace USA Executive Director Phil Radford said. “As Apple’s customers, we love our iPhones and iPads, but we don’t want to use an iCloud fueled by the smog of dirty coal pollution.”

With the iPod broadcasting audio messages from supporters, four activists dressed as fully functional iPhones with TV screens as torsos arrived to display messages from supporters on Twitter and Facebook to the company’s employees as they entered the campus. The previous night, activists projected tweets, photos and messages from Clean Our Cloud supporters onto a wall of the headquarters.

Over 215,000 people have signed the Clean Our Cloud petition asking Apple to power its iCloud with clean energy since Greenpeace International launched its campaign last month.

Greenpeace International’s recent report, “How Clean is Your Cloud?” evaluated fourteen IT companies based on key elements needed to build a clean cloud, including the electricity supply chain of over 80 data centres (1). The report found that Google and Yahoo are showing commitment to clean energy while Apple, Amazon and Microsoft rely on outdated coal and nuclear energy to deliver their clouds.

Apple has made a limited investment in renewable energy to provide a part of the current power for its data centre in North Carolina, but as the facility expands and outgrows this supply, more and more electricity will be provided by coal-fired power plants from Duke Energy.  (2)

“For a company known for its innovation, Apple is being left in the dust by companies like Facebook, Google and Yahoo, all of whom have taken steps and adopted policies to ensure that their clouds are increasingly powered by clean energy,” Greenpeace International IT Analyst Casey Harrell said.

Contact:

Cupertino: David Pomerantz, Greenpeace International Media Officer, dpomeran[at]greenpeace.org, +001-914-584-9054

Cupertino: Gary Cook, Greenpeace International Senior Policy Analyst, gacook[at]greenpeace.org, +001-202-297-2370

Cupertino: Molly Dorozenski, Greenpeace USA Media Director, mdorozen[at]greenpeace.org

Cupertino: Casey Harrell, Greenpeace International IT Analyst, casey.harrell[at]greenpeace.org, +001-415-307-3382

Photos: available at http://www.flickr.com/photos/greenpeaceusa09/sets/72157629442797226/. For high-resolution photos, contact Alex Yallop, ayallop[at]greenpeace.org, +31 (0) 624 94 19 65

Broadcast video clipreel: contact Julie Konop, , +1 267-239-7288

To follow the action, follow #cleancloud on Twitter, and visit http://www.facebook.com/CleanOurCloud on Facebook.

 Notes to Editor:

1. http://www.greenpeace.org/international/en/publications/Campaign-reports/Climate-Reports/How-Clean-is-Your-Cloud/

2. http://www.greenpeace.org/international/en/news/Blogs/makingwaves/apple-come-clean-about-your-coal-problem-then/blog/40221/

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