Apple has finally moved off the bottom of the scorecard and is now in 10th position with improvements on many criteria. The company has committed to eliminate all uses of PVC and brominated flame retardants (BFRs) in their products by the end of 2008. They now provide examples of additional substances that they plan to eliminate with timelines, such as arsenic in LCDs and mercury, and Material Safety Data Sheets for all their products. But, Apple has yet to give consumers products free of PVC and BFRs. Top marks to Apple for reporting on its recycling rate as a percentage (9.5%) of sales 7 years ago and for setting goals to recycle nearly 30% by 2010. It could score better by supporting the principle of individual producer responsibility for its end of life products globally.