For a company that claims to lead on product design, it is perhaps surprising to find Apple at the bottom of the scorecard – moving down from 10th place. While other laggards have moved upwards in the Guide, Apple has made no changes to its policies or practices since the launch of the Guide in August 2006. The company scores badly on almost all criteria. Apple fails to embrace the precautionary principle, withholds its full list of regulated substances and provides no timelines for eliminating toxic polyvinyl chloride(PVC) and no commitment to phasing out all uses of brominated flame retardants (BFRs). Apple performs poorly on product take back and recycling, with the exception of reporting on the amounts of its electronic waste recycled.