Toshiba has forged ahead, moving from 10th to 7th place. The company has committed to eliminate PVC and BFRs in all its products and has set a timeline of 2009 by which to remove these toxic substances from PCs and mobiles – a fraction of their entire product portfolio. The company offers models of laptops whose circuit boards are free of brominated flame retardants (BFRs) and EcoMark-certified products without polyvinyl chloride (PVC). The company loses points for its lack of support for Individual Producer Responsibility, but has improved on geographical coverage of its voluntary takeback programme and information to customers on what to do with their discarded products. Toshiba to report on its recycling rate as a percentage of past sales.