Toshiba has dropped from 7th to 10th place because the company has not made further improvements, while its competitors have. The company has committed to eliminate PVC and BFRs in all its products and has set a timeline of 2009 by which to remove these toxic substances from PCs and mobiles – a fraction of its entire product portfolio. The company offers models of laptops whose circuit boards are free of brominated flame retardants (BFRs), EcoMark-certified products without polyvinyl chloride (PVC) and provides examples of other components and parts that are free of these harmful substances. The company loses points for its lack of support for Individual Producer Responsibility, but has improved on geographical coverage of its voluntary takeback programme and information to customers on what to do with their discarded products. Toshiba fails to report on its recycling rate as a percentage of past sales.