As well as directly confronting the whaling fleet in the Southern Ocean
we have been exposing how
many well-known companies are linked to corporations involved in
whaling. Internationally we have been
focussing on Gorton's,
but in Argentina the focus is on companies that do business with one of
the corporations most closely linked to whaling in Japan, Nissui.
Nissui has Argentine subsidiaries that operate freezer trawlers, one of
which is a surimi (type of minced fish) processor, which is sold in
Argentina, Uruguay and Japan.
Santa Elena fish sticks labelled with a sticker in Spanish that reads 'accomplice in the slaughter of whales'.
A popular seafood company in Argentina, Pesquera Santa Elena was using
Nissui fish in its products. So we targeted Santa Elena to ask them to
stop buying from Nissui and make it clear that whaling is bad for
business.
In just 2 days over 21,000 cyberactivists contacted the company and
downloaded stickers to place on Santa Elena products in super markets,
to highlight that the company was implicated in the killing of whales.
Remarkably quickly the president of Santa Elena was sitting at the
table with us to negotiate. Faced with the possible damage to the
companies public image from being linked to whaling it was an
apparently easy decision to make.
Last week, Greenpeace Argentina got a signed commitment from the
president of Santa Elena not to buy any more surimi from Nissui. The
company even committed to donate about US$60,000 to an organisation
working on whale conservation if they ever violate the agreement.
So one big client less for Nissui, and we are pressing other companies
to follow suit. Maybe Gorton's can learn from Santa Elena's good
example? In Argentina we are now focussing on other companies that buy
from Nissui.
That's the Gorton's fisherman next to a explosive grenade tipped
whaling harpoon. The Gorton's fisherman is the friendly marketing face
of Gorton's seafood brand in the US. What the marketing doesn't tell
you is Gorton's is closely linked to Japanese whaling fleet. Take action below: