Dell has become the latest company to promise to remove the worst toxic chemicals from it products, closely following the move of its rival HP. Both companies have been pressured by us to make their products greener and help tackle the growing mountain of toxic e-waste.
Dell made the announcement with a pledge to phase
out the use of two key groups of chemicals known to be hazardous to the
environment: all types of brominated flame retardants (BFRs) and the
plastic polyvinyl chlorine (PVC), by 2009. This latest success follows just months after our
success in pressuring its big rival
Hewlett Packard (HP) to change its
policy in March 2006.
Easy as Dell
HP, LGE, Nokia, Samsung, Sony and Sony Ericsson have
already
made commitments to eliminate the use of BFR's and PVC in the near future. However, a number of other companies
including Acer, Apple, Fujitsu-Siemens, IBM, Lenovo, Panasonic, Siemens
and Toshiba have so far failed to commit to similar measures. Motorola recently
broke its promise to clean up.
But despite these small steps in the right direction by some companies
it is clear that electronics users expect more. A survey conducted by
Ipsos-MORI for us reveals that most people across nine countries say
they would pay extra for a more environmentally friendly computer and
that companies should be held responsible for dealing with their
hazardous waste from PCs.
The nine country survey, carried out earlier this year, found that from
half to three-quarters of computer users say that they would be willing
to pay extra for an environmentally friendly computer. The amounts
ranged from US$59 in Germany, US$118 in UK, US$199 in China and a
whopping US$229 in Mexico.
Toxic as hell
Piles of circuit boards from hazardous computer waste stretch into the distance near an e-waste scrap yard. The circuit boards will be smelted by hand to extract metals. Smelting releases highly poisonous gases and pollutes the environment.
Every year, hundreds of thousands of old computers and mobile phones
containing toxic chemicals are dumped in landfills or burned in
smelters. Thousands more are exported, often illegally, from the
Europe, US, Japan and other industrialised countries, to Asia. There,
workers at scrap yards, some of whom are children, are exposed to a
cocktail of toxic chemicals and poisons. This is the dark side of a
trend for cheaper, more disposable electronics.
By removing the toxic chemicals, companies make it cleaner and
easier to recycle their products. Companies that take responsibility
for the whole lifecycle of their products from cradle to grave ensure
that their products last longer and cause less pollution. Our
vision for the industry
is one that produces cleaner, longer lasting, more sustainable products
that don't contribute to the growing tide of toxic, short lived
products currently being dumped in Asia.
Electronics is a fast moving, innovative industry that can respond
quickly to users wishes and new trends. But this years hottest gadget
shouldn't end up being next years e-waste being taken apart by a
Chinese child. Some companies are making positive moves and our survey
shows that users want a cleaner industry and are willing to pay extra
for it.
Will the industry follow this trend?