What's inside your box of Kleenex?

In the run up to the meeting, we’ll be focusing a lot of attention on Kimberly-Clark's destructive business practices, starting with a video  entitled "What’s inside your box of Kleenex?"

The answer, of course, is that every box of Kleenex is filled with ancient forests.

Kimberly-Clark doesn’t use recycled content in most of its consumer paper products, and the “What’s inside your box of Kleenex?”video shows just how much forest destruction Kimberly-Clark is packing into every box.

Tissue Guide provides consumers with alternatives to Kimberly-Clark’s forest destruction

We released the Greenpeace Recycled Tissue and Toilet Paper Guide in February to help consumers find alternatives to Kimberly-Clark’s forest-destroying products. The story was picked up by the New York Times, The Guardian and other media outlets.

Kimberly-Clark continues to wipe away ancient forests to make disposable products because the company does not have a comprehensive plan for protecting forests.

 

The company itself has admitted that recycled fiber can provide “the product softness and quality consumers have come to expect from the Kleenex brand.” So why doesn't Kimberly-Clark have a plan that ensures it's not buying any virgin fiber from the Boreal or any other endangered forests? 

 

 

More video, events planned this month