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What Apple needs to do to become Green to the core

02 May 2007

Apple users all over the world have been asking Apple to go green via our Webby-award winning Green my Apple campaign. As part of our effort to green the entire electronics industry, we've been ranking electronics companies according to their production and recycling policies. Here's exactly what Apple needs to do to leap out of last place and rocket to the head of the pack.

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Apple: Guide to Greener Electronics Ranking April 2007

03 April 2007

Our Green Electronics Guide ranks leading mobile and PC manufacturers on their global policies and practice on eliminating harmful chemicals and on taking responsibility for their products once they are discarded by consumers.

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Greener electronics Apple ranking: Second Edition

06 December 2006

For a company that claims to lead on product design, it is perhaps surprising to find Apple at the bottom of the scorecard – moving down from 10th place. While other laggards have moved upwards in the Guide, Apple has made no changes to its policies or practices since the launch of the Guide in August 2006. The company scores badly on almost all criteria. Apple fails to embrace the precautionary principle, withholds its full list of regulated substances and provides no timelines for eliminating toxic polyvinyl chloride(PVC) and no commitment to phasing out all uses of brominated flame retardants (BFRs). Apple performs poorly on product take back and recycling, with the exception of reporting on the amounts of its electronic waste recycled.

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Green Guide to Electronics: Second Edition

06 December 2006

We first released our 'Guide to Greener Electronics' in August 2006. The guide ranks the 14 top manufacturers of personal computers and mobile phones according to their policies on toxic chemicals and recycling. This is the second edition of the Guide. Acer and Lenovo are the latest of the top computer makers to commit to stop using the worst toxic chemicals in their products. Along with Motorola these companies are the biggest movers. Disappointingly for Mac fans, Apple has dropped to last place.

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Greener electronics Apple ranking

18 September 2006

For a company that claims to lead on production design, Apple scores badly on almost all criteria. The company fails to embrace the precautionary principle, withholds its full list of regulated substances and provide no timelines for eliminating toxics polyvinyl chloride (PVC) and no commitment to phasing out all uses of brominated flame retardants (BFRs). Apple performs poorly on product take back and recycling, with the exeption of reporting on the amounts of its electronic waste recycled. See also the more recent report from December 2006.

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