Sony Ericsson climbs to 2nd place with a score of 5.9, which it has achieved by announcing a new product ‘environmental warranty’, which embodies the principle of Individual Producer Responsibility by guaranteeing take-back and recycling for individual products regardless of location, although so far information for customers is limited to the US and Taiwan It is the first company to score almost top marks on the chemicals criteria, missing this target by having unreasonably high threshold limits for brominated flame retardants in products that are allegedly BFR-free. All SE products are already PVC-free. SE has already met the challenge of the new criterion on chemicals, by banning antimony, beryllium and phthalates from new models launched since January 2008. The company scores relatively well on energy criteria because all of its products meet and exceed the Energy Star standard. It is now reporting CO2 emissions from its own manufacturing and product transportation.