Greenpeace hangs a seven metre banner on the downtown Auckland Foodtown supermarket which reads 'Costing our Oceans? Alongside, the mascot for the Greenepace Save our Seas campaign, Sad Fish, hangs in a bottom trawl net. The message highlighted that supermarkets without sustainable seafood policies are supporting overfishing and destructive fishing practices. At street level, a model of a large piece of coral in a supermarket trolley illustrated the environmental cost of destructive fishing practices. A team of activists entered the Quay St store, accompanied by a second Sad Fish mascot, to talk with shoppers and ask the manager to implement a sustainable seafood policy and to remove orange roughy, which is caught by bottom trawling, from the shelves.

© Greenpeace/Fraser Newman