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Daily blogs from the frontlines of the Greenpeace planet down under. 

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  • This week we released a short creative film which explores the relationship between Shell and LEGO, the world's most popular toy company. We're calling on LEGO to ditch its co-branding deal with Shell, a company that wants to drill in the Arctic and lock us into fossil fuels for decades to come. If you haven't seen it, you can check it out here - assuming it hasn't been removed by the time this blog is posted.

    Between Tuesday and Thursday this week over three million people watched the film, commented on it, and learned about the dark side of LEGO's partnership. But in the early hours of Friday morning, YouTube removed the video 'due to a copyright complaint from Warner Bros'.

    Read more >

    Our legal team were bullish. They said that this is an issue in the public interest, which means pe...

  • LEGO: Everything is NOT awesome

    Blogpost by Sara Ayech - July 9, 2014 at 10:58

     

    Yesterday we released a new video asking much-loved toy company, LEGO to ditch its partnership with oil company Shell. The film depicts an Arctic made entirely of LEGO and imagines an oil spill in this beautiful and pristine part of the world. In real life, Shell plans to drill in the Arctic with the very real risk of a huge oil spill that would destroy this unique ecosystem.

    We worked with award-winning creative agency, Don't Panic to create the film. It features cameo characters from the LEGO Movie, Game of Thrones, and every child's favourite, Santa Claus. We hope the film is shared far and wide and serves to pressure LEGO into re-thinking their relationship with Shell.

    Every company has a responsibility to choose its partners and suppliers ethically. LEGO says it wants to... Read more >

  • A letter to the employees at LEGO

    Blogpost by Ian Duff - July 2, 2014 at 13:50

    Dear LEGO employee,

    As an employee of LEGO, you have helped to create a company admired around the world. Millions of people associate LEGO with happy childhood memories, creativity, innovation and imagination. At the same time, LEGO has realised the significance of social responsibility and taken a number of steps towards becoming a better corporate citizen. These have undoubtely strengthend LEGO’s image as a responsible and well-loved company.

    Unfortunately, LEGO’s management has decided to position your company’s famous logo alongside that of international oil company Shell, which is leading the race to drill in the fragile Arctic. Over the past few years this partnership saw 16 million LEGO cars sold over the counter of Shell petrol stations around the world. This provided a huge be... Read more >

  • Over the weekend we visited the National Party’s annual conference, with a special Arctic visitor and a simple question: is climate change on the agenda?

    It’s hard to ignore a polar bear - but that’s exactly what many delegates did. Those who did stop to chat offered a mixed bag of opinions, from a straight “no,” or “it’s a fallacy,” through to Amy Adams (aka the Environment Minister) saying it was not her department.

    Which is worse: senior Ministers acknowledging the problem yet failing to initiate any kind of meaningful action, or party supporters who flatly deny the issue altogether? At least the latter’s words match their (in)actions, whereas it’s embarrassing to hear Ministers agree that it’s a crucial issue, whilst promoting policies that won’t even meet their own emissions targets,...

    Read more >
  • Lego and Shell - FAQs

    Blogpost by Sondhya Gupta - July 2, 2014 at 12:23