Shark finning is banned by many countries but it’s still legal in New Zealand.
Not a lot of people know that. But, thanks to the generosity of our supporters and the creative team at Colenso BBDO, we’ve been able to produce and screen a TV advert to raise awareness of this senseless and wasteful practice happening in our clean, green and blue waters.
The ad shows what shark finning looks like – dragging a shark on board, killing it, slicing off its fins and dumping its body back in the ocean (due to broadcasting standards we weren’t allowed to include the most violent act on TV although, if you can stomach it, it’s included in another video we’ve just released).
Shark finning is not a practice the New Zealand fishing industry, or our government, is keen to promote so finding grap... Read more >