It was a massive step when Adidas, Puma and Nike promised to go toxic-free by 2020. But when we turned our attention to other companies, the rest of the industry put up resistance.
“It’s not feasible what Greenpeace wants us to do,” companies would say to me. “No global fashion company can make their supply chains fully transparent and ban all toxic chemicals from all steps of production.”
But for the last years, fashionistas, models, activists and bloggers around the world proved them wrong.
Now, over 70 fashion brands and suppliers have committed to Detox by 2020, and remove toxic chemicals from their supply chains. Combined, they account for some 15 percent of global textile production.
And few, if any, companies are now questioning if going toxics-free is possible. The only questi... Read more >