What does it take to run a successful, modern oil company?
You'd be forgiven for thinking it's just drills, pipelines, and lawyers. But there's an even more crucial element - the trust and approval of people like you and me.
One way of building this trust is to actually avoid drilling in extremely deep water, or stop risking the fragile Arctic ocean with giant rigs.
Alternatively, you can sponsor museums and sporting events to improve your image without making any real changes at all.
You might have guessed which one they chose.
Exxon sponsors the Bislett Games in Oslo, where our polar bears and activists have been in action this week. Read more >
- Gazprom spends an estimated $45m each year to get its logo plastered over the UEFA Champions League
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